Our Team

Small cap investors with digital marketing expertise.

Our team has held senior executive and marketing roles overseeing successful IR digital marketing campaigns for numerous small-cap companies. We’re also small-cap investors ourselves, so we know what other investors want and need to hear. We stake our reputation on results and help you move the dial. Combining content creation, digital marketing, and metrics, we’ll help your story reach new investors.

Dylan Berg

Dylan Berg

Founder & CEO

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Dylan has an extensive background in digital marketing and investor relations spanning more than 20 years, during which time he has engineered and executed successful investor-focused digital marketing strategies for public companies across a variety of sectors including mining, biotech, cannabis, and esports / e-gaming. Prior to working in IR, Dylan’s early career in direct-to-consumer sales taught him how to effectively sell niche products and services to highly selective target audiences.

Dylan excels at devising and deploying investor narratives across multiple digital media channels, focusing on both retail and institutional investors as the target audience. He is adept at devising and refining narratives for complicated offerings and articulating them in a way that large audiences can easily grasp.

Caitlin Cheadle

Caitlin Cheadle

Director, Content

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Caitlin is a former professional journalist and magazine editor who has worked in the capital markets for the past seven years, during which time she has created and deployed investor marketing content strategies for numerous public companies across various sectors including tech, biotech, cannabis, and mining. Her work has been published in Business Insider, Zero Hedge, and the National Post.

As the Director of Content for Publiko, Caitlin is responsible for crafting investor focused narratives and content for clients, helping companies position themselves effectively in order to attract and maintain investor interest over the long-term.

Luke Perm

Luke Purm

Producer, Digital Media

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With a background in film production and digital advertising, Luke has built a dynamic marketing career working with companies in the fitness, nutrition, entertainment and CPG sectors for major international brands such as the PGA TourAcademy, GSP Rushfit and Organo Gold.

A strong storyteller and public speaker, Luke’s creative approach to branded multimedia content captivates audiences while cleverly articulating each company’s unique story for a distinct, lasting impression. Luke also spearheads Publiko’s influencer network program to ensure your company’s story is amplified across both generalist and niche audiences.

Karly Degroot

Karly De Groot

Sales and Marketing Manager

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Driven by data, Karly takes pride in devising the best campaign strategies possible based on clients’ specific needs. As a seasoned marketing and sales manager, her goals are to provide high-quality results that will take companies to the next level. Prior to joining Publiko, Karly developed marketing initiatives and introduced numerous products and brands to market in the vitamin, liquor, and cannabis industries.

Karly is your first point of contact who will work with you each step of the way to develop a framework for your campaign based on your specific goals. If you’re not sure where to begin your investor marketing program, Karly will collaborate directly with your team to set out a vision based on your objectives. Email Karly to find out how to get started, or schedule a meeting with her via Calendly.

Kwin Grauer

Kwin Grauer

Chief Financial Officer

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With more than 20 years’ experience operating, buying and selling small and medium-size businesses, Kwin is a seasoned expert in financing, financial modeling and corporate restructuring.

Kwin is a back-end operational and organizational wizard who is responsible for ensuring that all of Publiko’s campaigns run smoothly from start to finish, ensuring each and every campaign maintains total transparency. By reducing the administrative friction that can come with
juggling multiple vendors and outlets, our clients can enjoy a seamless experience that requires
very little time and effort on their part.

Emma Johnson

Marketing Project Manager

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Emma has a background in sustainable development and digital media with experience in the nonprofit, ESG, and mining sectors. Prior to joining Publiko, Emma was the Marketing Manager of an ESG disclosure company, and she now sits on the Board of Directors of a nonprofit in Liberia.

As the Marketing Project Manager at Publiko Investor Marketing, Emma maximizes her experience in ESG, mining, and marketing to develop impactful strategies and ensure effective deliverables.

Leveraging the Digital Landscape

We know that strategies and tactics vary by sector, objectives, and budget. So instead of trying to use a single solution or digital platform, we utilize a blend of tactics to create material impact for our clients. Let us help your small cap turn the consideration phase into conversions.

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