How It Works.

Learn how the Publiko process helps you reach new investors

Phase Ia: Positioning & Content

Getting your company and story in front of new audiences begins dialing in your positioning. Do you have a clearly articulated value proposition? You better if you are going to invest hard dollars into bringing investor traffic to your website.. After that we’ll do a full brand and messaging review to ensure consistency across all your different marketing materials. Running parallel to this will be the development of a marketing strategy document to be used as a road map for the next several months.

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Phase Ib: Operations & Reporting

It’s critical we have a clear view of the many leading and trailing indicators of marketing success. As we are refining your brand and messaging, we’ll ensure your stack of marketing tech is in fine working order and ready for a work out. This would include, but not be limited to email marketing, social media listening, CRM, site tracking, Google analytics, and more.

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Phase II: Audience Building

Now it’s time to build your audience. To accomplish this, we use a combination of approaches that include using individual influencer leads, direct to retail investor awareness campaign launches, social media marketing program rollouts, webinar strategy rollouts, and more.

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Phase III: News Amplification and Shareholder Conversion

Once your story is in front of new audiences, there’s no guarantee they’ll actually invest. To reach those qualified investors who are already interested but have not yet committed, we deploy remarketing strategies that leverage new and relevant content and retargeted advertising. Through influencer lead channels and corporate lead channels, we’ll help get fans to convert into investors.

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Start Building Your Audience With Publiko

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