Dylan Berg

15
Sep

Case Study: Why Crystal Clear Positioning is the Foundation of Investor Marketing 2.0

Case Study: Why Crystal Clear Positioning is the Foundation of Investor Marketing 2.0 Before we get into the 5 pillars of Investor Marketing 2.0, we need to address the foundation that’s going to support them all – crystal clear positioning. Why is the positioning of your company so important? Because these days it’s not just brokers and fund managers that
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14
Sep

The 5 Pillars of Investor Marketing 2.0

The 5 Pillars of Investor Marketing 2.0 In a previous post, we discussed why crystal clear positioning is the foundation that holds your marketing efforts together. Here’s how you can leverage that positioning into a strategy that will turn followers into shareholders: 1. Influencer Marketing: Getting the stock talked about / written about by respected investors / stock pickers with
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16
Aug

5 Things to Address in an Investor Presentation

5 Things to Address in an Investor Presentation Investor relations has changed. Gone are the days of suit-clad promoters power-dialing brokers on cold-calling sprees, attending endless conferences and pounding the pavement on never-ending investor road shows to get in front of fresh capital. The truth is that along with just about every other industry, IR has gone digital – the
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14
Aug

Two ways to kill it with video in Investor Marketing

Two ways to kill it with video in Investor Marketing Getting the best bang for your buck and ensuring you get the maximum impact from the video content you create is all about understanding the purpose of each type of video: where to invest more time and effort, and where ‘quick and dirty’ will do. A Few Quick Tips for
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16
Jul

How to Evaluate your Investor Relations Campaign

How To Evaluate Your Investor Relations Campaign Larger audiences convert into more shareholders – here’s how to use leading and trailing indicators to evaluate your investor relations campaign. Marketing is often a game of numbers. Investor marketing is not much different. A successful investor marketing campaign will rapidly build a large, qualified audience of potential investors. By qualified, what I
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15
Jul

The Investor Sales Funnel

With almost 25 years of experience in sales and marketing, I’ve been trained on the ‘Sales Funnel’ countless times. It’s a decades-old, tried and true sales approach that just won’t go away…because it works. And even in the world of marketing stock, an intangible product, it still applies. In my experience, the best sales processes always mirror the buying process.
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